Apple co-founder Steve Jobs died on Wednesday  at age 56. Wall Street Journal managing editor Alan Murray and editors  discuss Jobs's legacy, early reactions to his death and how his  showmanship changed the retail and tech landscape.
Steven P. Jobs, the Apple Inc. chairman and co-founder who pioneered the personal-computer  industry and changed the way people think about technology, died  Wednesday at the age of 56.
His family, in a statement released by Apple, said Mr. Jobs "died peacefully today surrounded by his family."
The company didn't specify the cause of death. Mr. Jobs had battled  pancreatic cancer and several years ago received a liver transplant. In  August, Mr. Jobs stepped down as chief executive, handing the reins to  longtime deputy Tim Cook.
                 Steve Jobs: Personal Media Pioneer
Photos: Through the Years
Justin Sullivan/Getty Images                  Timeline: Steve Jobs and Apple
The Apple Evolution
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                      Tomohiro Ohsumi/Bloomberg News                     Fans held iPads during a vigil outside an Apple store in Tokyo Thursday.
  "Apple has lost a visionary and creative  genius, and the world has lost an amazing human being," Mr. Cook said in  a letter to employees. "We will honor his memory by dedicating  ourselves to continuing the work he loved so much."
During his more than three-decade career, Mr. Jobs transformed  Silicon Valley as he helped turn the once-sleepy expanse of fruit  orchards into the technology industry's innovation center. In addition  to laying the groundwork for the industry alongside others like 
Microsoft Corp. co-founder Bill Gates  Mr. Jobs proved the appeal of well-designed products over the power of  technology itself and transformed the way people interact with  technology. 
"The world rarely sees someone who has had the profound impact Steve  has had, the effects of which will be felt for many generations to  come," Mr. Gates said in a statement Wednesday.
The most productive chapter in Mr. Jobs's career occurred near the  end of his life, when a nearly unbroken string of successful products  like the iPod, iPhone and iPad changed the PC, electronics and  digital-media industries. The way he marketed and sold those products  through savvy advertising campaigns and Apple's retail stores helped  turn the company into a pop-culture phenomenon. 
At the beginning of that phase, Mr. Jobs described his philosophy as  trying to make products that were at "the intersection of art and  technology." In doing so, he turned Apple into the world's most valuable  company with a market value of $350 billion. 
After losing considerable weight in mid-2008, Mr. Jobs took a nearly  six-month medical leave of absence in 2009, during which he received a  liver transplant. He took another medical leave of absence in  mid-January, without explanation, before stepping down as CEO. 
Mr. Jobs is survived by his wife, Laurene, and four children.
Mr. Jobs turned Apple into the largest retailer of music and helped  popularize computer-animated films as the financier and CEO of Pixar  Animation Studios, which he later sold to Walt Disney Co. He was a key  figure in changing the way people used the Internet and how they  listened to music, watched TV shows and movies, and read books,  disrupting industries in the process.
"Despite all he accomplished, it feels like he was just getting started," Disney CEO Robert Iger said in a statement Wednesday.
Mr. Jobs pulled off a remarkable  business comeback, returning to Apple after an 11-year absence during  which he was largely written off as a has-been. He went on to revive the  struggling company by introducing products such as the iMac all-in-one  computer, iPod music player and iTunes digital-music store. 
Beyond PCs
Apple now produces $65.2 billion a year in revenue  compared with $7.1 billion in its business year ended September 1997.  Apple dropped the "computer" in its name in January 2007 to underscore  its expansion beyond PCs.
Although Mr. Jobs officially handed over the reins of the company to  Mr. Cook, his death nevertheless raises a question for Apple of how it  will sustain its success without his vision and guidance. Other  companies, including Walt Disney, 
Wall Mart Stores Inc. and 
International Business Machines Corp., experienced some transitional woes before eventually managing to thrive after their charismatic founders passed on.
                    AllThingsD's Kara Swisher discusses the what  the impact of Steve Jobs's death will have on Apple and whether the  company will remain an innovator and market leader. Photo: Getty Images
                     Apple  CEO and co-founder Steve Jobs died on  Wednesday at the age of 56. A look back at the life of an American  business icon. (Photo: Getty Images)
                     Among Steve Jobs's legacy was a gift for  presentation and speech-making that changed the way tech companies  unveiled new products, Lauren Goode reports on a special edition of the  News Hub. Photo: Getty Images.
 But few companies of that stature have shown  such an acute dependence on their founder, or have lost the founder at  the peak of his career. Several years after Mr. Jobs was fired from  Apple in 1985, the company began a steady decline that saw it drift to  the margins of the computer industry. That slide was reversed only after  Mr. Jobs returned in 1997.
Mr. Jobs also leaves behind many tales about his mercurial management  style, such as his habit of calling employees or their ideas "dumb"  when he didn't like something. He was even more combative against foes  like Microsoft,Google Inc., and 
Amazon.com Inc. When Adobe Systems  Inc. waged a campaign against Apple for not supporting Adobe's Flash  video format on its iPhones and iPads in April 2010, Mr. Jobs wrote a  1,600-word essay about why the software was outdated and inadequate for  mobile devices. 
He maintained uncompromising standards for the company's hardware and  software, demanding "insanely great" aesthetics and ease of use from  the moment a shopper walked into one of Apple's stores. His attention to  detail shaped some of the distinctive features of Apple's products.
Mr. Jobs enforced strict secrecy among employees, a strategy that he  believed heightened anticipation for new products. News of his death  came a day after Apple unveiled its newest device, the iPhone 4S,  without him on stage.
Mr. Jobs, the adopted son of a family in California, was born on Feb.  24, 1955. A college dropout, he established his reputation early on as a  tech innovator when, at 21 years old, he and friend  
Steve Wozniak founded Apple Computer Inc. in the Jobs family garage in 1976. Mr. Jobs  chose the name, in part, because he was a Beatles fan and admired the  group's Apple records label, according to the book "Apple: The Inside  Story of Intrigue, Egomania, and Business Blunders" by Wall Street  Journal reporter Jim Carlton. 
The pair came out with the Apple II in 1977, a computer that was  relatively affordable and designed for the mass market rather than for  hobbyists. It went on to become one of the first commercially successful  PCs, making the company $117 million in annual sales by the time of  Apple's initial public offering in 1980. The IPO instantly made Mr. Jobs  a multimillionaire.
Not all of Mr. Jobs's early ideas paid off. The Apple III and Lisa  computers that debuted in 1980 and 1983 were flops. But the distinctive  all-in-one Macintosh—foreshadowed in a TV ad inspired by George Orwell's  novel "1984" that famously only aired once—would set the standard for  the design of modern computer operating systems.
Even then, Mr. Jobs was a stickler for design details. Bruce  Tognazzini, a former user-interface expert at Apple who joined the  company in 1978, once said that Mr. Jobs was adamant that the keyboard  not include "up," "down," "right," and "left" keys that allow users to  move the cursor around their computer screens.
Mr. Jobs's pursuit  of aesthetics sometimes bordered on the extreme. George Crow, an Apple  engineer in the 1980s and again from 1998 to 2005, recalls how Mr. Jobs  wanted to make even the inside of computers attractive. On the original  Macintosh PC, Mr. Crow says Mr. Jobs wanted the internal wiring to be in  the colors of Apple's early rainbow logo. Mr. Crow says he persuaded  Mr. Jobs it was an unnecessary expense.
Even in his appearance, Mr. Jobs seemed to cultivate an image more  like that of an artist than a corporate executive. In public, he rarely  deviated from an outfit consisting of Levi's jeans, a black mock  turtleneck and New Balance running shoes.
As Apple expanded, Mr. Jobs decided to bring in a more experienced  manager to lead the company. He recruited John Sculley from PepsiCo Inc.  to be Apple CEO in 1983, overcoming Mr. Sculley's initial reluctance by  asking the executive if he just wanted to sell "sugar water to kids" or  help change the world.
After Apple fell into a subsequent slump, a leadership struggle led  to a board decision to back Mr. Sculley and fire Mr. Jobs two years  later at the age of 30. "What can I say—I hired the wrong guy," Mr. Jobs  brooded in a PBS documentary. "He destroyed everything I had spent 10  years working for."
Mr. Jobs then created NeXT Inc., a start-up that in 1988 introduced a  black desktop computer with advanced software. The machine suffered  from a high price and some key design decisions. But its operating  system would eventually become a foundation for OS X, the software  backbone of today's Macs, after Apple purchased NeXT for $400 million in  December 1996.
In 1986, using part of his fortune from Apple, Mr. Jobs paid  filmmaker George Lucas $10 million to acquire the computer-graphics  division of Lucasfilm Ltd. The company Mr. Jobs formed from that  purchase, Pixar Animation Studios, went on to create a string of  computer-animated film hits, such as "Toy Story." Mr. Jobs sold Pixar to  Disney in 2006 in a $7.4 billion deal.
In Mr. Jobs's absence, Apple began foundering, and computers using  Intel chips and Microsoft software became increasingly dominant. By  1997, Apple had racked up nearly $2 billion in losses in two years, its  shares were at record lows and it was on its third CEO—Gil Amelio—in  four years. 
Eight months after the deal to buy NeXT in December 1996, Mr. Amelio  was ousted and Mr. Jobs appointed interim CEO, a title that became  permanent in January 2000. One former Apple employee recalls Mr. Jobs  joking soon after he returned that "the lunatics have taken over the  asylum and we can do anything we want."
Mr. Jobs, who was given a salary of $1 a  year along with options to Apple stock, made a series of changes. He  killed the struggling Newton handheld computer and trimmed a confusing  array of Mac models to a handful of systems focused on the consumer  market.
In May 1998, he introduced the iMac, an unusual one-piece computer  that sported a colorful translucent case. Apple launched an ad campaign  featuring the phrase "Think Different," featuring photographs of  creative individuals including Albert Einstein and Muppets creator Jim  Henson.
While shareholders cheered the changes, Mr. Jobs flexed his power on  Apple's Cupertino, Calif., campus. Within months of taking over, he  replaced four of the five top executives with former NeXT underlings. He  issued emails forbidding employees to bring pets to the office or to  smoke, even in parking lots. He threatened to fire anyone caught leaking  company documents.
Apple had stumbles during Mr. Jobs's second stint, including a  cube-shaped Macintosh that failed to catch on and was scrapped in 2001.  The failure was one reason Apple posted a quarterly loss and warned it  would miss estimates several times in 2000 and 2001.
But big hits followed. In 2001, Apple introduced the iPod, which  transformed digital music players. Apple has more than 70% market share  in the market.
A key advantage was the iTunes Music Store, opened in 2003. Mr. Jobs  helped persuade major record labels to sell recordings for 99 cents  each. The store, which has sold more than 16 billion songs, became an  incentive for people to buy iPods because, for much of its history,  songs from the iTunes store could be downloaded only to Apple's music  player.
At the  same time, Mr. Jobs was building his bench of executives. He recruited  Mr. Cook, a former Compaq Computer Corp. executive, in the late 1990s to  straighten Apple's operations and promoted him over time to chief  operating officer. 
In 2004, Mr. Jobs had to lean on this  bench when he disclosed that he had had surgery to remove a cancerous  tumor from his pancreas. Apple revealed the procedure in early August  2004, but a person familiar with the situation said Mr. Jobs first  learned of the tumor during a routine abdominal scan nine months  earlier. The board and Mr. Jobs said nothing to Apple shareholders as  the Apple executive, during that time, dealt with the tumor through  changes to his diet, the person said. 
In June 2007, Mr. Jobs made another  splash when Apple introduced the iPhone. Mr. Jobs was typically hands-on  in the creation of the iPhone. People familiar with the matter say the  former CEO was the one who made a decision to change the screen of the  iPhone from plastic to glass after he unveiled the product at the  Macworld trade show in 2007. The iPhone team scrambled to procure glass  that would meet his standards, so the devices could be manufactured in  time for the launch.
Despite skepticism  about Apple's ability to enter an already competitive market dominated  by the likes of Research in Motion Ltd.'s BlackBerry devices, Apple  became a force in the mobile phone market, selling 92 million iPhones as  of December 2010.
 Last year, Mr. Jobs also unveiled the  iPad tablet computer to great fanfare. Apple has sold more than 29  million iPads as buyers snapped them up. People who work closely with  Mr. Jobs said the project was so important to him that he was deeply  involved in its planning even while recovering from his 2009 liver  transplant. 
 Those who knew Mr. Jobs say one reason  why he was able to keep innovating was because he didn't dwell on past  accomplishments and demanded that employees do the same. Hitoshi  Hokamura, a former Apple employee, recalls how an old Apple I that was  displayed by the company cafeteria quietly disappeared after Mr. Jobs  returned in the late 1990s. 
"Remembering that you are going to die is the best way I know to  avoid the trap of thinking you have something to lose," Mr. Jobs said in  a commencement speech at Stanford University in June 2005, almost a  year after he was diagnosed with cancer.
 
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