Microsoft has unveiled its first new logo for 25 years.
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| Microsoft's new logo is similar to the Windows logo. |
Microsoft will launch Windows 8, the latest version of its computer operating system, later this year and aims to unify its branding across its range of products.
"It's been 25 years since we've updated the Microsoft logo and now is the
perfect time for a change," said Jeff Hansen, general manager of Microsoft's
brand strategy, wrote
on the company's blog.
He added: "This wave of new releases is not only a reimagining of our most
popular products, but also represents a new era for Microsoft, so our logo
should evolve to visually accentuate this new beginning."
Microsoft last changed its logo in 1987, adopting an italicised rendering of
its name. The new logo adds four coloured squares alongside a plain version
of its name and is similar to the logo for Windows. In fact, the website
Neowin noted
that a very similar logo was used in the marketing for Windows 95.
Hansen added: "The logo has two components: the logotype and the symbol. For
the logotype, we are using the Segoe font which is the same font we use in
our products as well as our marketing communications."
Earlier this month, Microsoft announced that it was ditching the name 'Metro', which had previously been used to describe the text-drive, tile-based interface used in Windows Phone and on the Xbox games console.
Earlier this month, Microsoft announced that it was ditching the name 'Metro', which had previously been used to describe the text-drive, tile-based interface used in Windows Phone and on the Xbox games console.
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